At OutreachSystems we are often asked to include set-aside terminology in a search profile. For example, sometimes clients think that because they are a veteran owned business that they should add VOSB or EDVOSB to the search profiles. Similarly, certified woman-owned businesses often want to add WOSB, EDWOSB or even WBE terminology to their search profile. Which, in turn, makes us ask: Why?

Option 1

Does the client only want to see bids that have been set-aside? In other words does the client not want to see any contract opportunities that pertain to their business but that are not necessarily set-aside? The answer to this question is usually: No! Clients want to see everything that they can bid on (unless it is sole-sourced.)

Option 2

Does the client want to see all bids that have been set-aside? In other words, does the client want to see every bid that is set-aside, from forklift rental jobs to HVAC repair jobs to landscape maintenance jobs and computer programming projects? Again, the answer to this question is also usually: No! Clients don't want to see bids outside of their area of expertise.

Why, When and How?

Which brings us back to the original question: Why does the client want to include set-aside terminology in their profile? If they truly want to exclude all non-set-aside bids from consideration (e.g. Option 1) then we can restrict a profile to only look at set-aside bids. This would mean that we restrict the search profile to those set-aside programs that the client is certified for and they wouldn't get any contract opportunities that are not set-aside.

If the client wants to see all bids that have been set-aside, regardless of the type of service/commodity sought by the buyer (e.g. Option 2), then we can add the set-aside terminology as select statements in the profile.

Best Approach

It is important to realize that there is no consistent way that agencies advertise set-aside bids, nor do all agencies even recognize all set-asides (a state agency, or a local school board may never specify Service Disabled Veteran set-asides). Thus, we can search for, or exclude, common phrases that are used to designate a set-aside, but there is no fool-proof way to include/exclude all set-asides. Some common phrases to consider:

• hubzone small business
• disadvantag* small business
• setaside 8a
• setaside hubzone
• setaside edwosb
• setaside sdvosb
• setaside service disabled veteran owned
• setaside small business
• setaside small disadvantag*
• setaside swam
• setaside veteran owned
• setaside vosb
• setaside woman owned small
• setaside wosb
• subcontracting goal 8a
• subcontracting goal hubzone
• subcontracting goal edwosb
• subcontracting goal sdvosb
• subcontracting goal service disabled veteran owned
• subcontracting goal small business
• subcontracting goal small disadvantag*
• subcontracting goal veteran owned
• subcontracting goal vosb
• subcontracting goal woman owned small
• subcontracting goal wosb
• utilization small business concern?
• woman-owned small business

Again, we strongly recommend careful consideration before adding these keywords into a profile either as a restriction or as a select statement. Option 1 may cause the client to miss many valid opportunities; Option 2 may cause the client to get far more bid leads than what they are interested in.

Bottom line: Our recommendation is to never add set-aside keywords to a search profile. Instead we recommend that the client add keywords that describe what the business actually makes or sells. More about keywords here

If the client does decide to add set-aside terminology, please let us know if you want to restrict the keywords in the profile to only set-aside bids or whether you want to use the keywords as actual search terms.

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