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How do I track Web site traffic and statistics for eCenter Direct using Google Analytics?

In order to allow you to thoroughly analyze the traffic on your eCenter Direct Web site, we've integrated Google Analytics into eCenter Direct and Neoserra' operations. To take advantage of this out-of-the-box integration, you must perform the following four steps:

  1. Create a Google account for your program, if you don't already have one
  2. Configure the free Google Analytics service
  3. Enter the unique tracking ID provided by Google into Neoserra
  4. Monitor and analyze Web site traffic from the Google Analytics interface

Note: You can also use our out-of-the-box integration to track Web site traffic on Neoserra. The steps are identical to what we have documented here with the exception that you must enter the resulting tracking ID into a different area of Neoserra, as discussed in the "Step 3..." section of this article.

Step 1: Create a Google account

Visit Google's online help system to learn how to set up a Google account

Step 2: Configure Google Analytics

To configure Google Analytics, visit the main Google Analytics page at Click the Create an Account button and you'll be prompted to sign into your Google account. After signing in, follow the various prompts to configure Google Analytics.

When asked for the Website's URL, enter the home page for your program's eCenter Direct site. It should be formatted like the one featured in the following graphic, but with the "program" portion of the URL replaced by your program's unique portion of the URL.

Step 3: Enter the tracking ID into Neoserra

As soon as you finish configuring your eCenter Direct Web site as a new Google Analytics account, Google presents you with a tracking ID, as shown in the following graphic.

Copy and paste this tracking ID into the Google Analytics account field found in the "eCenter Settings" area under Administration|Configuration. This action automatically places a unique snippet of code onto every Web page of your eCenter Direct site. This snippet of code is then used by Google to track visitor traffic and correlate it back to your Google Analytics account.

Note: If you created a Google Analytics account to monitor Neoserra traffic (in addition to or instead of eCenter Direct traffic), the resulting tracking ID would be entered into the Google Analytics account field found in the "General Settings" area under you global configurations.

Step 4: Monitor and Analyze Web site traffice

Within hours of entering your tracking code into Neoserra, Google Analytics begins tracking visitor data. You can log into Google Analytics anytime to see the standard tracking reports they offer or to customize your own reports.

Want more? Browse our extensive list of Neoserra FAQs.